ARG as a tool to involve people... / join superstructgame
ARG means Alternative Reality Game. This concept seems to begin in the same period as “The Game” movie (1997). Used for Viral and relational marketing first, I believe in it as a great tool to prototype and test services and innovation product in real size.
A first example of this kind of use is Superstructure, a game to imagine tomorrow. It is launched for 6 weeks : http://www.superstructgame.org/
In the game scenario, the Human race faces 5 superthreats :
Quarantine relates to our reactions facing pandemics proliferations.
Ravenous is the fall of our traditional global food system management, how to feed ourselves with Famines.
The power struggle is based on energy access contraints and the fight of the nations to control energy resources
Outlaw planet is linked with security problems, crime, human rights and private life.
Generation exile is the “final diaspora”, huge migrations of populations sparkled by political, economic and environmental problems.
French source : http://www.internetactu.net/2008/10/13/superstruct-un-jeu-pour-imaginer-demain/