As we are living in expansion times, a beta approach seems more and more appropriate. The “Beta” approach, first used in software development, is a time of iteration processes between users and the software company leading to the next versions of these softwares. Because service is often produced simultaneously with it’s consumption, service companies have a great opportunity to use iterations with their clients, becoming “real-time needs and uses” produced Services and service based products
What is your latest beta service experience? Should it be through the iphone - an object - platform, vector of service, that evolves with your needs by downloading it’s new uses - or graspable objects or by the next generation of services coming to you, the way companies provided service to their customers, is now more than ever in the co-production time. Consumers also becoming service producers for each other (see Iqbal Quadir on Ted for a service business approach in developping countries for example).
Some would say that patching our new services to improve them, means we never get a finalized service… It s all about managing real time consumer experience…
Companies started to create social communities platform to get closer from their consumers, and some have started to co-create with them.
What tools should we develop to follow (or “twitter” should we say) real-time user experience?
What new models should we use to create service production that meet real time needs and uses?
What is going to be real time consumtion? Are we going to see scenarios where airlines fill their planes in less than 30 minutes? Where geo-localized distribution turn itself into a ”globalized” offer (in the words of Bruce Sterling, the post glocal age)?
Examples coming soon…
View Christophe Tallec's profile